When ChatGPT launched, everyone rushed to share their "best prompts." LinkedIn exploded with prompt libraries. Courses promised to teach you "prompt engineering mastery."
And you tried them all.
"Act as a marketing expert..."
"Write in a friendly, conversational tone..."
"Create a compelling email that..."
Sound familiar?
These prompts work... sort of. They generate something. But that something is:
Generic (because everyone's using the same prompts)
Robotic (sounding like it was written by... well... a robot)
Forgettable (blending into the sea of AI-generated content)
Wrong for your voice (because the AI doesn't know YOU)
The result?
You spend more time fixing AI output than you would have spent just writing it yourself.
Even worse: Your prospects can tell it's AI-generated. They've seen the same phrases, the same structure, the same tired openings ("I hope this email finds you well...") a thousand times.
Your AI-powered content isn't helping you stand out.
It's making you invisible.
I'm Tom Ruwitch, and I've been using AI in my business for years—long before ChatGPT made it trendy.
But I learned something critical early on:
AI is not a ghostwriter. AI is a trained assistant.
The difference? Everything.
A ghostwriter replaces you. An assistant helps you be more of yourself.
When I started using my P.L.A.N. framework to train AI instead of just throwing prompts at it, everything changed:
Market research that used to take my assistant days now takes me 90 minutes
Client conversations turn into comprehensive proposals in minutes, not hours
My content review process catches every weak spot before I hit "send"
Project discussions become organized Asana task lists automatically
And I do it all while maintaining my unique voice (not sounding like every other AI user)
The secret? I taught AI my framework first. Then I gave it prompts.
Framework first. Prompts second.
That one shift transforms AI from "kind of helpful sometimes" to "I can't imagine working without this."
The AI Power Pack gives you six hands-on trainings, delivered live over six weeks, beginning Tuesday, November 25.
If you can't attend live, you will have access to the replays hours after we record them.
In each session, Tom Ruwitch will share AI-powered agents and bots he's built to streamline critical business processes.
Live sessions give you the opportunity to ask questionis and interact with me. We can discuss your own specific business cases, and apply lessons from each module to craft solutions tailored specifically for you.
AI can be your friend or foe -- depending on how you treat it.
To make AI work the way you want it, you must understand it's limitations, and have a clear, simple framework to train and manage it.
I'll give that to you in this training.
This won't be a bunch of prompts to memorize or fuss with in a trial-and-error-and-trial-and-error cycle. This will be a guiding philosophy which you can apply right away to make AI work for you.
You'll learn:
✅ The 9 core challenges sabotaging your AI efforts
✅ Why "prompt engineering" is backwards thinking
✅ What the AI vendors don't want you to know
✅ The Guiding Philosophy The F.A.C.T.S. system: Framework, Access, Context, Test
Bottom line: Master and control the robot so the robot does not control you.
If you want to land more clients (with less effort), you need to know what makes your prospects tick. And that requires research.
You have already gathered (or you have easy access to) more information than you realize. The trick is to mine quickly, distill meaning from it, and organize your findings.
AI is great, at that. With AI handled properly, you can transform market research from a multi-day slog to a 90-minute strategic session.
You'll learn how to:
Extract key insights using your framework (I teach using P.L.A.N., but this works with any framework)
✅ Analyze client conversations for patterns you'd never spot manually
✅ Mine book reviews to understand market desires
✅ Process testimonials to discover what clients truly value
✅ Transform call recordings into actionable insights
Bottom Line: Get more complete and accurate insights in 90 minutes than you'll get in days of manual work.
Turn prospect conversations into comprehensive, compelling proposals that win business.
You'll learn how to:
✅ Capture and organize prospect conversations systematically
✅ Structure proposals that mirror your client's language
✅ Outline scope of work that reflects client needs precisely
✅ Use AI to identify scope items you might have missed
✅ Spot opportunities beyond what the client initially requested
The Game-Changer: AI doesn't just regurgitate what you tell it. When trained properly, it asks smart questions and suggests additions that make your proposals more thorough and professional.
Convert project discussions into organized action automatically.
You'll learn how to:
✅ Enter tasks in your favorite project management software with one click, instead of minutes or hours of typing
✅ Set deadlines with realistic timelines in seconds
✅ Assign tasks to team members with one click
✅ Develop cost proposals (flat fee or hourly) in a blink.
✅ Break down complex projects into manageable steps
The Relief: Get rid of the time-consuming hassle of manually managing project management software with an AI assistant who takes care of mundane tasks for you.
frantically scribbling notes during client calls, hoping you capture everything. Your AI assistant processes the conversation and creates a complete, organized task list.
When you train AI properly, using a proven copywriting framework, it can act as a valuable copy chief.
This is how I use AI most for copywriting -- not for drafting content, but for analyzing my content using the proven PLAN copywriting framework.
You'll learn how to:
✅ Train AI to evaluate content against your specific framework
✅ Identify weak promises, lessons, anecdotes, or calls-to-action
✅ Get AI-powered revision suggestions for each element
✅ Strengthen content without losing your authentic voice
The Difference: Instead of AI saying "this could be more engaging," you get specific feedback like "your Promise is buried in paragraph 3—move it to the opening" or "your Anecdote doesn't demonstrate the Lesson—here's why."
Learn from others' expensive mistakes.
Stories that teach:
✅ The job applicant who used AI for emails but couldn't communicate in person (and lost the job)
✅ The real estate brokers who abandoned AI because everyone's listings became identical
✅ The "I hope this email finds you well" trap (and why AI loves clichés)
Critical lessons:
✅ When to use AI vs. when to write yourself
✅ Red flags that your AI output is too generic
✅ How to develop a consistent voice and train AI to match it
✅ Why you can't hide behind your robot forever
Bottom Line: How to use AI to save time and money while still showing up as you -- so you can be the HUMAN TO HIRE in your niche.